When You Least Expect It


British Heart Foundation

Every year thousands of people have their routine disrupted by heart disease, yet most people don’t think it could happen to them. We created a campaign that disrupts people’s routine the same way heart disease does, with tactical messages in unexpected places including a media world first where we wrote ads live from The Sun news desk in response to real time editorial.

Results to date
Increased BHF awareness by 16% / 3x Creative Circle ‘Silver’ / Omnimedia Awards ‘Gold’ / The Drum ‘Pick of the month’ / Campaign ‘Top 10 Press Ads’ 2017 / Campaign ‘Ad of the day’ / Newsworks ‘Ad of the day’ / Featured in Little Black Book

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