When You Least Expect It

BRITISH HEART FOUNDATION • INTEGRATED

We disrupted people’s routine the same way heart disease does.
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Every year thousands of people have their routine disrupted by heart disease, yet most people don’t think it could happen to them. We created a campaign that disrupts people’s routine the same way heart disease does, with tactical messages in unexpected places including a media world first where we wrote ads live from The Sun news desk in response to real time editorial.

– Little Black Book

– Campaign

Results to date
3x Creative Circle ‘Silver’ / Omnimedia Awards ‘Gold’ / The Drum ‘Pick of the month’ / Campaign ‘Top 10 Press Ads’ 2017 / Campaign ‘Ad of the day’ / Newsworks ‘Ad of the day’ / Featured in Little Black Book / Featured in Shots / Featured in It’s Nice That

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