Change4Life

'CHANGE4LIFE'

Public Health England

Department of health research discovered that today a quarter of adults are obese and by 2050, 90% will be overweight or obese. We worked as part of the original pitch team that launched the ‘Change4Life’ movement, which aimed to reverse that trend by preventing children today becoming obese tomorrow through social initiatives and accessible technology.

Food Smart

Results to date
99% of targeted families reached / Over 400,000 members in the first 12 months / Cannes Lions ‘ Shortlist’ / D&AD ‘Wood Pencil’ / One Show ‘Silver’ / IPA Effectiveness ‘Gold’ / Marketing Society ‘Award For Excellence

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