Love It Cheaper

Morrisons

Morrisons wanted a new strategy that would challenge budget retailers like Aldi, while still maintaining the fresh food values they were known for.

Our solution was ‘Love It Cheaper’, an integrated campaign that ran across every channel and led to some great results. As well as coming up with the campaign idea we created TV ads, radio spots and worked on a brand new look and feel that rolled out both in store and in print.

This is a unique website which will require a more modern browser to work!

Please upgrade today!