Persil believe that the important lessons in life are learned by going outside and getting dirty because to a child, everything’s a teacher. So working with Nix & Gerber, the two greatest fine art miniaturists in New York, we created a series of 1:50 scale classrooms fit for our miniature teachers – a frog, a cricket and a snail.

After days of painstaking miniature work, using over 2500mm² of balsa wood, 1400mm of guitar strings and 1600ml of paint, we photographed these creatures inside our sets on location in the types of places kids go when they’re playing outside. The campaign went on to pick up awards at several shows.

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