'WORLD WEATHER REPORTS'
Virgin Holidays
The weather in Britain had been awful, with many areas reporting the worse conditions in over a hundred years. We placed Virgin Holidays idents around ITV’s weather forecasts, creating a direct comparison between the grey skies of Britain and the glorious sunshine that could be found abroad in places like Jamaica, America, Japan and Mexico.
Results to date
Increased bookings by 149% / 2x British Arrows ‘Bronze’ / Epica ‘Silver’ / Creative Circle ‘Shortlist’ / Travel Marketing Awards ‘Gold’ / The Drum ‘Pick of the month’ / David Reviews ‘5 stars’