Great tasting coffee, simple


We trolled the coffee industry to showcase the simplicity of McCafé.

The world of coffee has gone mad, with brands going to increasingly absurd lengths to communicate the quality of their Himalayan yak milk, when all people really want is a great tasting cup at a fair price. We decided to poke fun at the madness and show all of the ridiculous things McDonald’s could do to talk about the quality of their product if they were as pretentious as everyone else, with this fully integrated campaign.

‘McCafé hits competitors right in the beans’
– Ad Week
McCafe Social

Results to date
Shots ‘Ad of the week’ / Campaign ‘Ad of the day’ / Ad Age ‘Editors Pick’ / David Reviews ‘5 Stars’ / Featured on ‘Best Ads On TV’ / Featured in Ad Week / Featured in Little Black Book

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