Building trust by taking Britain back to the past

Even though McDonald’s have made lots of little changes to the way they source their food since the 90’s, we realised there was a large percentage of people who were still stuck in the past when it comes to their perception of it. So, to help sceptics reappraise McDonald’s food quality, we used media as old as their outdated views.


To launch the campaign, we hijacked the biggest TV moments of the year by bringing back Teletext, a much-loved part of British culture that hadn’t been seen since the 90’s. The stunt got the whole of Britain talking and was covered by every national newspaper and major media outlet.


Featured on:
Selected recognition:

D&AD ‘Shortlist’ / 2x One Show ‘Merit’ / British Arrows ‘Bronze’, 3x British Arrows ‘Shortlist’ / Campaign ‘Best TV ads of 2023’ / Campaign ‘Pick Of The Week’ / Creative Salon ‘Work of the week’ / Ad Age ‘Editors Pick’ / Campaign ‘Ad Of The Day’ / The Drum ‘Ad of the day’ / David Reviews ‘Pick of the day’