‘Proof of McDelivery’

On New Year’s Day, the morning most McDonald’s orders are placed, we hacked proof-of-delivery photos to create a cultural moment that showcased the role McDelivery plays in the morning after.  By elevating these authentic, unpolished delivery receipts into media, we met people exactly where they were – proving that sometimes the most powerful brand moments are hiding in plain sight.

Featured on:

Selected recognition:

The Drum ‘Campaign of the week’ / Creative Salon ‘Work of the week’ / Ad Age ‘Editors Pick’ / Campaign ‘Ad Of The Day’ / Famous Campaigns ‘Ad of the day’ / The Drum ‘Ad of the day’ / David Reviews ‘Pick of the day’