‘Monopoly Special Edition’

In culture, collabs are currency – they spark hype, fuel fandom and make the ordinary iconic. That insight powered the return of Monopoly at McDonald’s, reclaiming the promotions role in culture by reframing it as the OG collab. Mr. Monopoly joined forces with Grimace, Birdie and Hamburglar across menu, merch and digital play – turning a familiar game into a culture-first event.

The collab came to life across every touchpoint. A special edition Monopoly x McDonaldland gameboard anchored the promo, while the first ever Monopoly menu item, the Loaded McFlurry, gave fans a taste of the collab IRL. Limited-run merch extended the drop into culture, and a digital gameboard in the McDonald’s app turned every peel into a moment of play. Together these elements made Monopoly 2025 feel less like a promotion and more like a full-scale brand world: collectible, immersive and built to fuel fandom.

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Selected recognition:

The Drum ‘Campaign of the week’ / Creative Salon ‘Work of the week’ / Ad Age ‘Editors Pick’ / Campaign ‘Ad Of The Day’ / Famous Campaigns ‘Ad of the day’ / The Drum ‘Ad of the day’ / David Reviews ‘Pick of the day’