Your favourite food and your favourite films, together at last. Like when Harry met Sally, the partnership between McDelivery and ITV Movies just works. We created this set of mini blockbusters, featuring McDelivery’s turning up in doorways of classic movie scenarios, to run as part of McDonald’s two year sponsorship of movies across the entire ITV network.
We created mini films based on popular genres most watched on ITV. Romcom, horror, action, fantasy, period drama, western, and more. Each time our idents aired, we paired them with movies of the same genre, creating an instant connection was made between show and sponsor and maximising relevence.
– Ad Age
Results to date:
British Arrows ‘Shortlist – Awards TBC’ / Kinsale Sharks ‘Silver’ / Ad Age ‘Editors Pick’ / Shots ‘Shot of the week’ / Superprime ‘Creativity Editors Pick’ / David Reviews ‘Pick of the day’