Life’s important moments are made even better when we’re close to the people we care about. With its expert protection, Signal toothpaste fights plaque and keeps breath fresh for longer. We created this global film to demonstrate how being confident in your breath allows people to enjoy family moments even more by getting closer. It’s possible we’re biased, but the result is an incredibly emotive toothpaste ad.

The film centred around a beautiful quote from Maya Angelou, that was turned into a thought provoking passage about the moments in life that take our breath away, read by the unmistakable voice of Rutger Hauer. Each scene aimed to capture an insight into the intimacy of family moments with loved ones.