‘Electric, but Škoda’

Electric cars are seen as complicated, robotic, confusing and expensive. So, we teamed up with Škoda UK to playfully challenge all of the weird and wonderful stereotypes associated with electric cars. Whether it’s the curtain twitchers descending on new arrivals, or the neighbourhood drama unfolding in the street’s group chat, we’re showing how Škoda’s electric range is something we can all get into

As part of the campaign, we hijacked the most skippable format on the internet: the YouTube preroll. Instead of begging viewers to stick around, we leaned into the behaviour by creating a “skip the stereotypes”  button. A simple, clever twist that turned a throwaway media space into a brand statement – proving Škoda’s ready to ditch outdated electric car clichés and show up with confidence in the moments people least expect.

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Selected recognition:

‘Shortlist’ Thinkbox Awards / The Drum ‘Campaign of the week’ / Creative Salon ‘Work of the week’ / Ad Age ‘Editors Pick’ / Campaign ‘Ad Of The Day’ / Famous Campaigns ‘Ad of the day’ / The Drum ‘Ad of the day’ / David Reviews ‘Pick of the day’