‘Happy Holidays’

When Santa’s sleigh takes off, the elves clock out. But instead of snowdrifts, they chase sunshine. TUI’s first ever Christmas campaign flips the festive script – turning downtime into dreamtime. An elf on holiday becomes a playful symbol of escape, surprise and joy. By showing up where no one expected the brand to, we created a joyful moment that cut through during the biggest marketing moment of the year.

‘Santa’s Elves Are Livin’ La Vida Loca’

– AdWeek

We supported the film by releasing a Christmas story book. ’Twas the Flight Before Christmas takes the magic of the campaign off-screen and into readers’ hands. A playful twist on the classic poem, it follows our TUI elf swapping sleigh bells for seatbelts – proving that even the busiest helpers deserve a holiday. More than a children’s book, it’s a brand world extension. A keepsake that turns an ad into a story, a story into a ritual, and a campaign into something families can take home.

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Selected recognition:

2x Creative Circle ‘Silver’ / ‘British Arrows ‘Silver’ / The Drum ‘Campaign of the week’ / Creative Salon ‘Work of the week’ / Ad Age ‘Editors Pick’ / Campaign ‘Ad Of The Day’ / Famous Campaigns ‘Ad of the day’ / The Drum ‘Ad of the day’ / David Reviews ‘Pick of the day’