Iconic Stacks

MCDONALD’S • INTEGRATED

We got people thinking about McDonald’s without mentioning McDonald’s.
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There aren’t many brands that can put out a series of posters advertising its product without a single image nor logo nor mere mention of the company name, and still be recognisable. We collaborated with renowned designer David Schwen to create a series of time-relevant posters that depict ingredient combinations so iconic, viewers know exactly what they’re looking at.

‘Brave for a brand this big, but it works.’

– It’s Nice That

Results to date
4x One Show ‘Shortlist’ / Ad Age ‘Editors Pick’ / Ad Week ‘Ad Of The Day’ / Creative Review ‘Pick Of The Day’

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