There aren’t many brands that can put out a series of posters advertising its product without a single image nor logo nor mere mention of the company name, and still be recognisable. We collaborated with renowned designer David Schwen to create a series of time-relevant posters that depict ingredient combinations so iconic, viewers know exactly what they’re looking at.
No logo, no branding, no question.
![](https://www.millersandlong.com/wp-content/uploads/2020/10/mcdonalds-iconicstacks-bigmac.jpg)
![](https://www.millersandlong.com/wp-content/uploads/2020/10/mcdonalds-iconicstacks-muffin.jpg)
![](https://www.millersandlong.com/wp-content/uploads/2020/10/mcdonalds-iconicstacks-fish.jpg)
‘Brave for a brand this big, but it works’
– It’s Nice That
![](https://www.millersandlong.com/wp-content/uploads/2020/10/mcdonalds-iconicstacks-6.jpg)
![](https://www.millersandlong.com/wp-content/uploads/2020/10/mcdonalds-iconicstacks-2.jpg)
![](https://www.millersandlong.com/wp-content/uploads/2020/10/mcdonalds-iconicstacks-3.jpg)
Featured on:
![](https://www.millersandlong.com/wp-content/uploads/2020/10/LogotiposPR.png)
Selected recognition:
Cannes Lions ‘Silver’ / Creative Circle ‘Shortlist’ / 4x One Show ‘Merit’ / Campaign ‘#2 OOH of 2020’ / Ad Age ‘Editors Pick’ / Ad Week ‘Ad Of The Day’ / Creative Review ‘Pick Of The Day’