An epic new burger called for an epic launch campaign.

Fried chicken lovers are the culinary world’s toughest food critics. But with the launch of the McCrispy, McDonald’s have finally created a burger guaranteed to meet the high standards of the nation’s chicken aficionados. To drive desire amongst a Gen Z audience, we teamed up with some of the nation’s most famous chicken lovers to celebrate all of the ways we express our love for a great chicken burger.


We launched the campaign with an epic film featuring some of the nation’s most high profile chicken lovers, including Elz The Witch, Michael Dapaah, Keith Lemon and British icon Maya Jama who had publicly campaigned for a role in a McDonald’s chicken commercial on social media. Throughout the film, we follow Maya as she gatecrashes authentic moments of chicken enjoyment up and down the country.


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Selected recognition:

Ad Age ‘Editors Pick’ /  Campaign ‘Ad Of The Day’ / The Drum  ‘Ad of the day’