An epic new burger called for an epic launch campaign.

Fried chicken lovers are the culinary world’s toughest food critics. But with the launch of the McCrispy, McDonald’s have finally created a burger guaranteed to meet the high standards of the nation’s chicken aficionados. To drive desire amongst a Gen Z audience, we teamed up with some of the nation’s most famous chicken lovers to celebrate all of the ways we express our love for a great chicken burger.

LAUNCH FILM

MORE COMING SOON.

Featured on:
Selected recognition:

Ad Age ‘Editors Pick’ /  Campaign ‘Ad Of The Day’ / The Drum  ‘Ad of the day’