It’s been a strange year, and as the nation enters the festive period, it’s clear everybody needs a little bit of joy and escapism more than ever. So, this Christmas, McDonald’s want to get the nation #ReindeerReady once again – this time by reminding them how important the small but meaningful rituals at Christmas are in helping us embrace our inner child.
The UK's most loved Christmas commercial of 2020.
‘Maccies wins Christmas’
– The Sun
The film features a soundtrack by British pop star and ‘The Voice’ winner, Becky Hill. The single ‘Forever Young’ was released alongside the commercial with proceeds donated to FareShare. This was supported by a series of activations and extensions that aimed to help the nation awaken their inner child this Christmas, documented in this case study.
Results to date:
Campaign Big Awards ‘Shortlist – Results TBC’ / Creative Circle ‘Silver’ / AICP Awards ‘Shortlist – Result TBC’ / Campaign ‘Top 10 films 2020’ / The Sun ‘Best Christmas ad’ / Campaign ‘Pick of the week’ / Campaign ‘Ad of the day’ / Ad Age ‘Editors Pick’ / Shots ‘Shot of the week’ / Ad Week ‘Ad of the day’ / The Drum ‘Ad of the day’ / David Reviews ‘5 stars’ / David Reviews ‘Pick Of The Day’