It’s been a strange year, and as the nation enters the festive period, it’s clear everybody needs a little bit of joy and escapism more than ever. So, this Christmas, McDonald’s want to get the nation #ReindeerReady once again – this time by reminding them how important the small but meaningful rituals at Christmas are in helping us embrace our inner child.

‘Maccies wins Christmas’

– The Sun

The film features a soundtrack by British pop star and ‘The Voice’ winner, Becky Hill. The single ‘Forever Young’ was released alongside the commercial with proceeds donated to FareShare. This was supported by a series of activations and extensions that aimed to help the nation awaken their inner child this Christmas, documented in this case study.

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Results to date:

Campaign Big Awards ‘Shortlist – Results TBC’ / Creative Circle ‘Silver’ / AICP Awards ‘Shortlist – Result TBC’ / Campaign ‘Top 10 films 2020’ / The Sun ‘Best Christmas ad’ / Campaign ‘Pick of the week’ / Campaign ‘Ad of the day’ / Ad Age ‘Editors Pick’ / Shots ‘Shot of the week’ / Ad Week ‘Ad of the day’ / The Drum ‘Ad of the day’ / David Reviews ‘5 stars’ / David Reviews ‘Pick Of The Day’