It’s been a strange year, and as the nation enters the festive period, it’s clear everybody needs a little bit of joy and escapism more than ever. So, this Christmas, McDonald’s want to get the nation #ReindeerReady once again – this time by reminding them how important the small but meaningful rituals at Christmas are in helping us embrace our inner child.
‘Maccies wins Christmas’
– The Sun
The film features a soundtrack by British pop star and ‘The Voice’ winner, Becky Hill. The single ‘Forever Young’ was released alongside the commercial with proceeds donated to FareShare (the UK’s longest running food redistribution charity – aiming to help families hit hardest by the pandemic), going on to reach the top 10 in the UK charts. Listen here.
Results to date:
AICP Awards ‘Shortlist – Result TBC’ / Campaign ‘Top 10 films 2020’ / Campaign ‘Pick of the week’ / Ad Age ‘Editors Pick’ / David Reviews ‘5 stars’ / David Reviews ‘Pick Of The Day’