The weather in Britain had been awful, with many areas reporting the worse conditions in over a hundred years. We placed Virgin Holidays idents around ITV’s weather forecasts, creating a direct comparison between the grey skies of Britain and the glorious sunshine that could be found abroad in places like Jamaica, America, Japan, Thailand and Mexico.

‘Genius placement’

– Marketing Week

Results to date:

Cannes Lions ‘Shortlist’ / 2x British Arrows ‘Bronze’ / Epica ‘Silver’ / Creative Circle ‘Shortlist’ / Travel Marketing Awards ‘Gold’ / The Drum ‘Pick of the month’ / David Reviews ‘5 stars’