The #Tanuary Sale

The #Tanuary Sale

Virgin Holidays asked us to create a campaign to promote their annual January sale. In such a saturated market it was important to stand out, so we created this tongue in cheek campaign poking fun at Britain’s tendency towards tan lines.

As part of the campaign, we teamed up with the skin-cancer charity Skcin to form the Safer Tanning Initiative, which offers online tips on how to avoid burning on holiday.

The work went on to win awards at Creative Circle and Campaign Big.

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