There’s nothing us Brits love more than jetting away on holiday and sunning ourselves in hotter climates. We used our propensity towards embarrassing tan lines as the inspiration for new year retail campaign aimed at encouraging customers to book holidays to the warmest locations across the globe.

As part of the campaign, we partnered with skin care charity Skcin to create a website dedicated towards offering help and advice on how to tan responsibly when abroad, and provided free lotions and creams to all customers who booked a trip through our promotional event.

Results to date:

Creative Circle ‘Silver’ / Campaign Big Awards ‘Silver’ / Ad Age ‘Editors Pick’ / Ad Week ‘Ad Of The Day’ / Creative Review ‘Pick Of The Day’