From avocado everything to cronuts, the world of food has exploded since the birth of social media, and now the whole world thinks they’re a food photographer. We decided to poke fun at the madness with a social first campaign that aimed to show how Knorr’s new range of cooking kits are so simple, the only hard bit is getting the perfect photo.
‘Deliciously on trend’
– The Drum
Alongside the film we created a range of activations designed to help the nation take the perfect social media photos of their Knorr Cooking Kit creations. From double page magazine spreads that featured outlines on how to compose the perfect top down table top shot, to a tongue in cheek app for mobile that allowed users to whiten their rice.
Results to date:
Campaign ‘Ad of the day’ / Shots ‘Shot of the week’ / Ad Week ‘Editors Pick’ / Ad Age ‘Editors Pick’ / David Reviews ‘Pick of the day’ / David Reviews ‘5 stars’