McDonald’s Fries are world famous for being crispy, delicious, and iconic. But there’s a problem. McDonald’s Fries are SO irresistible, millions of them are stolen every day and there’s nothing anybody can do about it… Until now. To tackle this infamous problem that affects so many McDonald’s fans, we opened the world’s first law firm dedicated to fighting Fry theft.
The world's first law firm dedicated to fighting Fry theft.
Fries Claims turned a simple fan truth into a unique cultural moment. In just one day, we settled hundreds of cases. Driving over 15k fan engagements, over 40k video views and earning over 255,000k organic impressions, as well coverage in dozens of mainstream media outlets. And in doing so, becoming one of McDonald’s most successful social promotional events of all time. Justice and Fries were served.
Cannes Lions ‘Silver’ / Creative Circle ‘Gold’, Creative Circle ‘Silver’, Creative Circle ‘Bronze’ / Campaign BIG Awards ‘Shortlist’ / 4x The One Show ‘Shortlist’ / Webby Awards ‘Winner’, Web Awards ‘Shortlist’ / British Arrows ‘Shortlist’ / 2x Epica ‘Silver’, 1x Epica ‘Shortlist’ / The Drum ‘Pick Of The Week’ / Ad Age ‘Editors Pick’ / Campaign ‘Ad Of The Day’