Getting the whole nation craving McDonald's with a single drip

In September of 2023, a surprise heatwave swept across the UK. As the temperature rocketed to sweltering heights, McDonald’s got the nation craving one thing, a deliciously thick and cooling McDonald’s milkshake – A product that’s so iconic it can be recognised with just a single drip.

With classic British weather being so unpredictable, we seized the opportunity and produced a weather reactive campaign made up of outdoor, social and film, in less than 24 hours. The simple photographic approach got the whole nation talking and before long other brands were producing their own copycat versions. And just like the temperatures soared, so did sales – the day we launched our campaign produced the highest Milkshake sales day of 2023.


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Selected recognition:

D&AD ‘Wood Pencil’ / 3x Cannes Lions ‘Shortlist’ / 2x One Show ‘Merit’ / 4x Creative Circle ‘Shortlist – Results TBC’ / Creative Salon ‘Work of the week’ / Ad Age ‘Editors Pick’ / Campaign ‘Ad Of The Day’ / The Drum ‘Ad of the day’