While the coronavirus pandemic caused unprecedented disruption to the daily lives of everybody in Britain, including the cancellation of all major music events. McDonald’s wanted to deliver a little lift to the nation at a time when they needed it more than ever, by bringing together the best of the British music scene for an online music festival, free for everybody through the My McDonald’s app.
When live music shut down, McDonald's stepped up.
To raise awareness of our event, we enlisted Global radio DJ, Roman Kemp, to MC an epic 30 second launch spot featuring the full festival lineup. Alongside this, we advertised in the same way any concert would, with outdoor posters, social media and merch detailing all the featured artists.
‘McDonald’s spread much needed joy’
– Music News
The festival extended over three seperate nights and featured performances from Becky Hill, Jess Glynne, Olly Murs, Craig David, Lewis Capaldi, The Kaiser Chiefs and Stormzy. All of the content was accessible exclusively through the app, driving close to a million new downloads.
Each performance took place on an exclusively designed sound stage with full studio lighting setup and iconic backdrop featuring the Golden Arches, creating an aesthetic fitting for the UK’s top music acts. The 3 day event was MC’ed by Global radio superstar Roman Kemp.