The Covid-19 pandemic had supercharged emerging consumer behaviour, and by 2021 the UK food delivery market was booming, with overall spend up by over 62% compared to pre-pandemic levels. In a world where there are so many options and so much noise in the category, McDelivery needed to stand out as a category of one. To do this we turned to our iconic core menu items to show there really is nothing quite like a McDelivery.