The Covid-19 pandemic had supercharged emerging consumer behaviour, and by 2021 the UK food delivery market was booming, with overall spend up by over 62% compared to pre-pandemic levels. In a world where there are so many options and so much noise in the category, McDelivery needed to stand out as a category of one. To do this we turned to our iconic core menu items to show there really is nothing quite like a McDelivery.
Results to date:
2x Creative Circle ‘Gold’, Creative Circle ‘Silver’, Creative Circle ‘Bronze’ / Campaign Big Awards ‘Shortlist’ / Campaign ‘Ad of the day’ / Ad Age ‘Editors Pick’ /Ad Week ‘Ad of the day’ / The Drum ‘Ad of the day’