Sharing Makes Us Stronger


We started a conversation to help people open up about mental health issues.

Mental illness is at critical levels in the UK but even though 1 in 4 people are suffering, 87% of them don’t feel comfortable speaking out. We wanted to do something about this, by helping to identify mental illness and showcasing how important it is for people to open up about the things they’re feeling.

Working with people who have experienced difficulties dealing with mental health problems, we created an empowering film that captured the internal battle of dealing with and overcoming issues like sexuality, social media addiction, work life balance and physical injury – supported with social documentaries.

‘AXA focuses on mental health and not insurance policies’


We also created the AXA Head Coaches – an initiative in partnership with the LFC Foundation that trains sports coaches and community workers to spot mental health issues, turning them into Youth Mental Health First Aid Champions so they are fully equipped to spot mental issues in kids in their communities.

Results to date
AdAge ‘Editors Pick’ / David Reviews ‘5 Stars’

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