Turning every set of eyebrows into an invite to McDonald's.

In a time of mounting pressure, an invitation to McDonald’s provides us all with a small but much needed moment to let go and feel good. That invitation to McDonald’s is so universal, it can be communicated without any words. So we claimed ownership of that knowing look we all understand, by turning it into an iconic action that can only mean one thing – Fancy a McDonald’s?

CASE STUDY

We kicked things off with an epic launch film that instantly went viral. Directed by iconic British film maker, Edgar Wright (Shaun Of The Dead, Hot Fuzz, Baby Driver), the film features a group of office workers inviting each other to enjoy a feel good moment of release, by Raising Their Arches. Despite being the first McDonald’s film in history to not show food or restaurants, it couldn’t possibly be for any other brand.

FILM

‘Genius’

– Fast Company

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Selected recognition:

Andy Awards ‘Gold’ / The One Show ‘Silver’, The One Show ‘Merit’, 3x The One Show ‘Shortlist’ / D&AD ‘Wood Pencil’, D&AD ‘Shortlist’ / 3x Clio Awards ‘Bronze’, 1x Clio Awards ‘Shortlist’ / Thinkbox ‘Award for TV Creativity’ / Leo Burnett GPC ‘8 Ball’ / Contagious ‘Cannes Contenders List’ / Fast Company ‘Hit Of The Week’ / Campaign ‘Pick Of The Week’ / Campaign ‘Ad Of The Day’ / Ad Age ‘Editors Pick’ / Ad Week ‘Editors Pick’ / Shots ‘Shot Of The Week’ /David Reviews ‘5 Stars’ / The Drum ‘Pick Of The Week’