With the Coronavirus pandemic experiencing a second wave, the UK was plunged into another national lockdown. We wanted to remind customers that even when they’re not able to visit McDonald’s, they will still deliver to them. The fact that people are still able to enjoy McDonald’s delicious food, and all the good stuff in life that comes with that, felt like an important and timely message to communicate at a time when people need it.
Results to date:
Campaign ‘Ad of the day’ / Ad Age ‘Editors Pick’ / Creative Review ‘Pick Of The Day’