With the Coronavirus pandemic experiencing a second wave, the UK was plunged into another national lockdown. We wanted to remind customers that even when they’re not able to visit McDonald’s, they will still deliver to them. The fact that people are still able to enjoy McDonald’s delicious food, and all the good stuff in life that comes with that became an important and timely message to communicate at a time when people need it.
Results to date:
Cannes Lions ‘Gold’, Cannes Lions ‘Bronze’, 2x Cannes Lions ‘Shortlist’ / D&AD ‘Wood Pencil’ / 2x Gerety Awards ‘Shortlist – Result TBC’ / 2x Drum Design Awards ‘Winner’ / 2x Design Week Awards ‘Shortlist – Result TBC’ / 2x Comm Arts Awards ‘Winner’ / Luerzer’s Archive ‘Pick of the week’ / Campaign ‘Ad of the day’ / Ad Age ‘Editors Pick’ / Ad Week ‘Ad of the day’ / The Drum ‘Pick of the day’ / Creative Review ‘Pick Of The Day’