Reindeer Ready

'REINDEER READY'

McDonald's

While the nation gets swept up in the excitement of Christmas, McDonald’s had struggled to find a role amongst the festivities. We created a campaign based on the most unlikely item of the menu, rebranding ‘Carrot Sticks’ as ‘Reindeer Treats’ and helping the nation get ready for Christmas with TV ads, Snapchat experiences, a children’s book and an augmented reality app that let families capture the moment Santa’s reindeer visit their home.

Reindeer Ready Snapchat

Results to date
2x British Arrows ‘Shortlist’ / 2x VES Awards ‘Shortlist’ / Independent Newspaper ‘Most Festive Xmas Ad /2 weeks on YouTube ‘Top Trending’ / Over 8 million online views / Over 1 million social engagements / Over 500,000 microsite visits / AdAge ‘Ad Of The Day’ / David Reviews ‘5 stars’

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