As part of the government led ‘Eat Out To Help Out’ scheme to help the nation recover from the national Covid-19 lockdown, McDonald’s were selling their iconic products for prices that hadn’t been seen for years. To raise awareness of this during a time shooting was still restricted, we recycled archive footage and graphics from 90’s adverting campaigns.
‘A delightful, nostalgic spot’
– Ad Week
To support this activity, we also took over the McDonald’s UK website with a landing page that was a perfect replica of the first ever home screen in the 90s. Social logos were also changed across all platforms and a range of 90s playlists were created for diners to enjoy with their favourite McDonald’s meals.
Results to date:
Campaign ‘Pick of the week’ / Campaign ‘Ad of the day’ / Shots ‘Shot of the week’ / Ad Week ‘Editors Pick’ / Ad Age ‘Editors Pick’ / The Drum ‘Ad of the day’ / It’s Nice That ‘Feature’