In recent years, breakfast has become a meal that is forgotten, skipped, and generally not enjoyed. As part of our campaign to relaunch the breakfast menu at McDonald’s and get the nation properly enjoying breakfast again, we created a series of striking outdoor ads that showcased how delicious our iconic products are, without ever showing them.

Results to date:

Creative Circle ‘Silver’, Creative Circle ‘Bronze’ / Ad Age ‘Editors Pick’ / Ad Week ‘Ad Of The Day’ / Creative Review ‘Pick Of The Day’ / Campaign ‘Ad Of The Day’