We all love to get away. But a trip away often goes hand-in-hand with a feeling of uncertainty – a hotel lottery with all the middlemen, fake reviews and the risk of taking a punt. Premier Inn don’t just offer a comfy bed for a great price. From the moment you book, to the moment your head hits the pillow, with Premier Inn you can rest easy knowing everything is taken care of and there’ll be no nasty surprises. Aaaah.

‘A down to earth and humorous return’

– Campaign

Supporting the film is a fully integrated campaign made up of OOH, radio, social, display and even sandwich bags across the country. Each execution taps into more specific insights that bring to life the feeling of true comfort Premier Inn provides.

As part of the campaign, a video streaming website dedicated to helping customers rest easy through the act of counting sheep. ‘EweTube’ featured a selection of videos from different genres, all with a sheep inspired twist – available to all Premier Inn customers who need a little extra helping dropping off on an evening.