Celebrating McDonald's iconic role on British road trips

When it comes to car journeys, no matter who you are, or where you’re going, there’s one thing that we all have in common… The next stop is always McDonald’s. To celebrate the brand’s undeniable role on British road trips, we turned road side out of home sites into iconic number plates based on McDonald’s most iconic products.


Featured on:
Selected recognition:

Creative Salon ‘Work of the week’ / Ad Age ‘Editors Pick’ / Campaign ‘Ad Of The Day’ / The Drum ‘Ad of the day’ / David Reviews ‘Pick of the day’