The world’s first ever walk-thru billboard formed part of the national launch of McDonald’s new brand affinity platform, ‘Fancy a McDonald’s?. It was created to show how an invitation to McDonald’s is more than an invitation to enjoy delicious food, but an invitation to let go of life’s pressures and just enjoy.
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The converted billboard came to represent a small moment of release at a time when the nation needed it most. By night it was a typical poster, but during the day it came to life and transformed into a pop up restaurant, serving delicious McFlurry as well as an opportunity to chill out from the hustle and bustle of the city.
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‘McDonald’s pioneers even faster food’
– The Drum
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The response was incredible, people took part in their masses, with 12,000 visitors over the course of 4 days. Meaning thousands of ice cold McFlurry ice-creams were served, but more importantly, thousands of people were able to take a moment out of their busy lives and just enjoy.
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