McDonald’s Chicken McNuggets were made to be shared. But the truth is, you wouldn’t share them with just anybody. So, to celebrate the 40th anniversary of this iconic product, we created a scale to help fans decide how many McNuggets their mates are worth. And in doing so, sparked a national debate that got a new generation of fans talking about McDonald’s oldest menu item.
Helping the nation rank their mates with McNuggets.
CASE STUDY
To launch the scale, we took to the streets and gave fans up and down the country the opportunity to determine how many McNuggets their mates were worth. We followed this up with social, outdoor, an interactive mobile game, an exclusive event that gave people the chance to test their friendships, and a film featuring two besties that perform an epic buddy handshake but still refuse to share their delicious McNuggets.
LAUNCH FILM
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Selected recognition:
Campaign ‘Ad Of The Day’ / Ad Age ‘Editors Pick’ / David Reviews ‘Pick Of The Day’ / The Drum ‘Pick Of The Week’