In 2022, Britain celebrated the Queens 70th Jubilee and everybody, all across the world, was talking about it. As an official partner of her Majesty’s pageant, McDonald’s wanted to put themselves at the centre of this cultural moment, by turning the event into a celebration everybody could get involved in. So we did something that has never been done before – we gave the iconic McDonald’s brand, a Royal Makeover.
Transforming an iconic brand to mark an iconic moment.
The ‘Royal Makeover’ put McDonald’s at the centre of this cultural event, generating over 300+ pieces of earned media coverage, worth millions of pounds. As well as over 1.5m owned impressions representing a 133% increase on like for like campaigns. Over 300,000 people entered the competition from the McDonald’s app, driving an increase in downloads that even crashed the service for a short period.
‘One’s lovin’ it’
– The Sun
The One Show ‘Shortlist – Results TBC’ / 2x Drum Content Awards ‘Winner’/ 2x Drum PR Awards ‘Shortlist’ / LIA Awards ‘Shortlist’ / Campaign BIG Awards ‘Shortlist’ / 3x PR Week Awards ‘Shortlist’ / Creative Moment Awards ‘Winner’ / Ad Age ‘Editors Pick’ / PR Week ‘Ad Of The Day’ / Campaign ‘Ad Of The Day’ / The Drum / ‘Pick Of The Week’