While the nation gets swept up in the excitement of Christmas, McDonald’s had struggled to find a role amongst the festivities. We created a campaign based on the most unlikely item of the menu, by rebranding ‘Carrot Sticks’ as ‘Reindeer Treats’ we turned a healthy snack into a Christmas ritual and helped the British public get #ReindeerReady.
The 90 second TV spot launched during the most watched show of the year. Instantly, the public took to Twitter to share their love for the film, which trended globally on YouTube for over two weeks and was hailed the best of the year by fans and newspapers. It topped several reader polls and reached over 8 million views online.
‘The best one by far’
– Mail Online
We supported the campaign by creating a bunch of free stuff for families to enjoy. Codes on bags of ‘Reindeer Treats’ took customers to a content hub featuring a world first dual camera Snapchat experience, as well as Christmas decorations and festive jumper giveaways. We even wrote a festive book for kids to enjoy. This culminated on Christmas Eve with an AR experience that allowed families to see reindeer in their own living room.
‘Even better than John Lewis’
– The Mirror
Results to date:
1x British Arrows ‘Silver’, 1x British Arrows ‘Shortlist’ / 1x Kinsale Sharks ‘Bronze’ / McDonald’s Global Awards ‘Feel Good Moment Of The Year’ / 2x VES Awards ‘Shortlist’ / Independent Newspaper ‘Most Festive Xmas Ad’ / 2 weeks on YouTube ‘Top Trending’ / Over 8 million online views / Over 17 million social engagements / Over 500,000 microsite visits / Over 50,000 ebook downloads / AdAge ‘Ad Of The Day’ / David Reviews ‘5 stars’